I have long struggled to understand why I need to market my website. I'm contacted by various people every week that promise to increase traffic to my site, up my Google ranking. I could of course spend many many £££ on this which as a small independent business I am reluctant to do so. Mainly because I'm not a professional in how the Internet works and you hear of people spending thousands....for what?
The results made by spending on SEO or marketing campaigns are very difficult to quantify / measure. My only measure is how many bookings has that money generated...period!
So I try to list my website on Facebook as it's free unless you want to boost various posts of course. I also make sure this blog is linked to my Google page as Google like changes and uniqueness to a website. There are also a number of free sites that list your business in the hope that you upgrade your listing to a premium one which of course you pay for!
My latest contact has been from a site called Photographerlistings.org and like all of these sites they do offer premium packages. However, I will start with the basic free listing and see how I get on.
All I have to do is to embed a bit of code for the free listing.....not an easy thing to do if your not website savvy! But here goes and I'll update the blog with any results or not!